Frank the Butcher Talks Sneaker Design & the Reebok 30th Anniversary Classic Leather

Frank the Butcher (Frank Rivera) recently sat down with Hypebeast for a lengthy discussion regarding his ever-expanding role that saw him transition from streetwear consumer to one of the more recognizable designers in the industry. Noting the utter importance of considering how particular design elements will age over time, Rivera also delves into his initial experience with Reebok and how the Classic Leather harnesses the aforementioned transcendent qualities that have allowed the sneaker to c...